PROJECT OVERVIEW: Developed a motion piece showing consumers how to daisy chain the speaker tops for empty Pringles cans to create speaker arrays. The speaker tops were sold in the EU and the piece was originally produced pro bono as a client wow piece to accompany a photoshoot of the new flavors. The client loved the piece and licensed it to use in stores across 41 countries in Europe.
CREATIVE DIRECTION, STRATEGY, PRODUCTION, POST PRODUCTION, MOTION DESIGN: CHAD SHACK
AGENCY: LPK GENEVA