PROJECT OVERVIEW: Seawalls is a mural festival for ocean awareness. Partnering with the worlds best urban contemporary mural artists, the non-profit PangeaSeed, host large mural festivals in oceanic based environments all over the world. This year I was asked to create a social strategy, art direction and content in real-time to extend the festival and it's progress with a global audience. Over 20 Instagram videos, 2 exclusives for Juxtapoz and two final recaps featured by Juxtapoz and High Snobiety were produced over the course of 9 days. The events social media reach is estimated at 2 million and 18 million in totality.
STRATEGY, CREATIVE DIRECTION, PRODUCTION: CHAD SHACK
CAMERA: EMAD RASHIDI