Murals In The Market
Detroit Mural Festival Content Series
Overview: I developed the social strategy, art direction and produced all content in real-time to extend the festival visibility to a global audience. Alongside one other content creator, we shot and delivered over 15 IG videos, 2 short form exclusives for Juxtapoz and a final recap for HighSnobiety.
Process: Shot and directed daily artist introductions, progress updates, and promotional clips. These installments were edited and distributed across social channels within 8 hours of being shot. This hyper real-time creation process drove our online engagement 4x from the previous year.
Role: Content Director, Executive Producer
Client: 1XRUN + Murals in the Market
Agency: The Pharmacy Co.
Social Content Examples