Vuse "Alto AR" Interactive Product Launch
Overview: The augmented reality product unboxing experience was developed for the launch of "Alto", the newest addition to the Vuse portfolio. The packaging launches the augmented reality experience, which was deployed to IOS and Android devices and distributed to on-premise marketing teams to support 1:1 consumer engagements. The intuitive Ux and minimal Ui allow users to freely explore key product features, technologies and performance visualizations at their own pace.
The experience analyzes environmental light and surface textures and makes dynamic adjustments for optimal legibility. Using real-time post processing, the physical environment informs light source direction and surface reflections on the AR product.
Role: Creative Director, Art + Copy
Client: Reynolds American + Vuse Vapor