Gorillaz 'Skinny Ape' AR Musical Performance
Overview:
As Head of Digital Creative at OUTFRONT, I led the Times Square takeover that fused DOOH and AR into an unforgettable four-minute spectacle. Hundreds of fans filled the square as Gorillaz towered larger-than-life, blurring the line between physical, digital, and virtual.
The impact? 3.7 million YouTube views, two Cannes Lions, a TribecaX Award, and even an Emmy nomination, proof that DOOH innovation doesn’t just grab attention, it makes culture.
This activation showed how OUTFRONT can turn public space into a shared stage, creating moments that are as measurable as they are magical.
Role: Executive Creative Director
Client: The Gorillaz & Google
Agency: OUTFRONT XLabs & Nexus Interactive
Gorillaz 'Skinny Ape' Making Of Video
Gorillaz 'Skinny Ape' Official Music Video
