Recipe Content Series
Overview: Developed an imaging process that allowed us to create 400+ high quality recipe images in 4 days for the Hershey Kitchen’s blog. By forming three photographic teams, all focused on specific content platforms, we were able to capture marquee images, educational breakdowns and social artifacts for each recipe. The goal was to fully revamp the dated recipe images on the Hershey Kitchen’s blog, elevating brand perception with food enthusiasts and fans. This process was replicated across three additional, four day shoots in 2017.
Role: Studio Creative Director, Content Director
Client: The Hershey Company
Agency: Arnold + Studio6