Hershey's "Megabake"
Influencer Campaign
Overview: A Hershey's film series featuring baking influencers who speak to the importance of baking and family life, relationships, self-expression and happiness. The six  part film series supported the relaunch of Hershey’s Kitchens, an online platform featuring recipes, editorials, reviews, tips and tricks.
Process: A two person team consisting of a content creator and content producer traveled to each of the families homes, spending a single day scouting and prepping and a full day shooting. The full day shooting resulted in the capturing of multiple short-films, lifestyle clips and a bank of editorial images.
Role: Studio Creative Director, Content Director
Client: Hershey’s
Agency: Havas/Arnold
Influencer Films

Matt speaks about his baking passions, influences and family life. 

Amy shares that her gluten allergy sparked her passion for baking.  

Deborah shares that her mother is the main source of baking inspiration.