LA Dance Workout
Overview: A revolutionary subscription platform from lead choreographer Benjamen Millepied and his prestigious LA Dance company. This project was in partnership with BETC Paris, BETC LA, Havas and Studio6; leveraging core competencies from each office to develop the brand identity and platform, direct all live-action and design content and establish the strategic roadmap for pre-launch/post-launch across all owned channels. We were so excited that we even designed an active-wear and accessories collection.
Role: Creative Director, Content Director + Strategist
Client: LA Dance Project + BETC
Agency: Havas + Studio6
Platform url: www.ladanceworkout.com
"Welcome to your new body of work" launch spot
User Interface Design
![](https://cdn.myportfolio.com/67645458d1df2ac49d10571b71cf305f/4a37820a-5b9c-42bf-8901-f462d7a0c718_rw_1200.gif?h=a4ea2c98e79822363c6f6760cab50c61)
A snapshot of the homepage user interface.
![](https://cdn.myportfolio.com/67645458d1df2ac49d10571b71cf305f/435b2006-72ad-4917-a091-35cae9d7dbfd_rw_1200.gif?h=19e65d708f0b0ca4676015a898030ade)
A snapshot of a workout program user interface.
Workout Program Teaser Clip
Brand Identity System
![](https://cdn.myportfolio.com/67645458d1df2ac49d10571b71cf305f/818937ed-2ff3-4080-957f-032b35825b11_rw_1920.gif?h=ec9c10ea80bfffc75f92c8ff8d1350fd)
Branded Athletic Wear
![](https://cdn.myportfolio.com/67645458d1df2ac49d10571b71cf305f/3e29f84c-4ff4-42cb-a9bf-91a3ff520c42_rw_1920.jpg?h=42e49750c239ff7b4e5ca3d59755d652)
![](https://cdn.myportfolio.com/67645458d1df2ac49d10571b71cf305f/08b300a7-d62a-4e34-b944-45a7921532b6_rw_1920.jpg?h=2aea3ca1aeef88b5780ee7c6fcdadd76)
Social Media Content
Launch Day Event Recap