LA Dance Workout

Overview: A revolutionary subscription platform from lead choreographer Benjamen Millepied and his prestigious LA Dance company. This project was in partnership with BETC Paris, BETC LA, Havas and Studio6; leveraging core competencies from each office to develop the brand identity and platform, direct all live-action and design content and establish the strategic roadmap for pre-launch/post-launch across all owned channels. We were so excited that we even designed an active-wear and accessories collection. 
Role: Creative Director, Content Director + Strategist
Client: LA Dance Project + BETC
Agency: Havas + Studio6
Platform url:
"Welcome to your new body of work" launch spot
User Interface Design

A snapshot of the homepage user interface.

A snapshot of a workout program user interface.

Workout Program Teaser Clip

A sample workout from the 40+ different programs available on the platform.

Brand Identity System
Branded Athletic Wear
Social Media Content
A sample clip from a YouTube series featuring profiles of the dancers.

A sample clip from a YouTube series featuring inspirational choreographies with the dancers.

 A sample of aspirational cinemagraphs for Instagram.

Launch Day Event Recap