A Moment in Cannes, A Memory in Times Generative AI DOOH
Overview:
At Cannes, we set out to show what’s possible when creativity, technology, and a bit of love converge. The result was A Moment in Cannes, A Memory in Times — a rapid prototype that went from concept to live activation in under two weeks.
This experience was designed as a live demonstration of generative AI and digital out-of-home at scale. It began with something simple: a photo shared between industry friends. Within seconds, that photo was transformed by GenAI into a soulful, timeless portrait. Moments later, it appeared live in Times Square, showcasing the instant IRL impact of DOOH.
Each guest walked away with a personal keepsake — not just a piece of creative output, but a lasting memory tied to both the intimacy of the moment and the spectacle of Times Square.
What made this special wasn’t only the technology or the speed of execution. It was about proving how AI and OOH together can feel personal, immediate, and human. At its core, this prototype demonstrated the future of media: connection and creativity elevated by innovation.
Role: Executive Creative Director
Client: OUTFRONT
Agency: OUTFRONT XLabs
Case Study Film