Hershey's "PopKisses Studio"
Retail VR Experience
Overview: A retail VR experience, developed in partnership with Hershey’s and Google, and launched during the 2017 holiday season. Guests experienced 5 unique and playful environments, each unique in soundscape and landscape design, pattern palettes and behavioral physics. Within these worlds, guests could create their very own unique Hershey Kiss design by interacting with the virtual reality environments. Guests were rewarded with temporary tattoos and stickers of their Kiss creations, which also unlocked exclusive in-store discounts. The experience was featured at Chocolate World in Hershey, PA and the Las Vegas Strip location and made a lot of people smile.
Role: Creative Director
Client: The Hershey Company
Agency: Havas + Studio6
Case Study Film
Virtual Worlds

World: Lumbering Cheer

World: Floating Curiosity

World: Bouncing Bliss

Seasonal Worlds: Winter Wonderland

Seasonal Worlds: Happy Hallows
Experience Concept Sketch

User Experience: World Selection

Experience Identity Design
