Hershey's "PopKisses Studio"
Retail VR Experience
Overview: A retail VR experience, developed in partnership with Hershey’s and Google, and launched during the 2017 holiday season. Guests experienced 5 unique and playful environments, each unique in soundscape and landscape design, pattern palettes and behavioral physics. Within these worlds, guests could create their very own unique Hershey Kiss design by interacting with the virtual reality environments. Guests were rewarded with temporary tattoos and stickers of their Kiss creations, which also unlocked exclusive in-store discounts. The experience was featured at Chocolate World in Hershey, PA and the Las Vegas Strip location and made a lot of people smile.
Role: Creative Director
Client: The Hershey Company
Agency: Havas + Studio6
Case Study Film
Virtual Worlds
World: Lumbering Cheer
World: Floating Curiosity
World: Bouncing Bliss
Seasonal Worlds: Winter Wonderland
Seasonal Worlds: Happy Hallows
Experience Concept Sketch
User Experience: World Selection
Experience Identity Design
