Interactive OOH Campaign
Overview: An interactive micro-campaign that leveraged digital OOH assets to drive user engagement on Instagram. The creative featured scannable QR code artwork, giving users access to a limited-edition augmented reality filter on Instagram that allowed them to share randomized sentiments of adoration with followers.
The campaign displayed how a brand could leverage the mass-scale and visibility of OOH to activate cross-channel experiences and engage with individuals on a one to one basis.
Role: Creative Director
Agency: OUTFRONT Media