Vuse "Alto" Launch Campaign
Overview: The Perfect Puff campaign launched Alto, the newest product innovation from Vuse Vapor. The product is aimed at active tobacco consumers looking to make the switch to vapor, but have had negative experiences with inferior products in the past. The product has a couple key technologies that provide the desired sensation and delivery that an ATC expects.
Role: Creative Director, Art + Copy
Client: Reynolds American + Vuse Vapor
Agency: Havas
