Vuse "Summer of Vuse" Campaign
Overview: The digital and retail campaign targeted active tobacco consumers who are looking to make the switch to vapor. The campaign featured two of the lead products in the brands portfolio, the original Solo and the newest release Ciro. The art direction consisted of brightly colored, sun-washed gradients with glint and bokeh highlights that cue summer sensations. The positive and encouraging tonality in the copy direction provided a friendly invite to ATC's.
Role: Creative Director, Art + Copy
Client: Reynolds American + Vuse Vapor
Agency: Havas
